“The aspirational marketing that was so omnipresent in the beauty industry at the time made me feel so alone,” Tsai tells PEOPLE.
Cocokind tinted sunscreen skin#
This inconsistency in the skincare industry compelled her to develop a product that was friendly to sensitive skin like hers and delivered the results it promised.
No matter what products Tsai used, her skin was consistently inflamed and uncomfortable, to the point where she dove into researching the ingredients in her skincare and discovering that most of her money was going towards inadequate formulas and aesthetically-pleasing packaging. “Every day I would apply moisturizer in the dark because my face would sting so badly, my eyes would water, and it was a terrible experience both physically and psychologically,” she recalls - an experience that would shape her future mission. Prior to becoming the CEO of her own skincare company, Tsai was an investment banker on Wall Street who experienced painful bouts of acne and sensitive skin issues throughout her life. Priscilla Tsai, the CEO and founder of Cocokind, recognized this in the beauty industry and took her shot at bridging the gap between trustworthy skincare and an individualized, simplified routine for people with sensitive and acne prone skin. We are so overpowered by the sheer amount of skincare that is available to us today, it can be hard to know what is actually good for our skin - and what works for it, too. In the age of “clean” aesthetics and lengthy skincare regimens, it’s easy to get swept away in self-care chaos.
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